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A website design today has emerged as the most crucial element for a business to grow. Consider World Wide Web a mall and your website a “storefront”. A well designed and attractive storefront draws customers to the mall, in the same way in World Wide Web, your website design attracts Internet surfers towards it. But it is not the only thing you have to do. Once your website draws potential customers inside, it becomes even more important to make them stay there. Here are a few tips to help you develop an effective website design:

The most important element to achieve an effective website design is to do a Perfect Planning. Without planning and organizing things properly, you can never get an effective website design. Planning includes factors such as target audience, purpose of your website and your business objectives.

Next factor is Analysis, which means analyzing the expectations of your target audience. Preparing a list of elements you need to include in your site will help you fulfill their expectations and ultimately help you achieve an increased traffic.

Bring your business goals to mind and Set Goals for your website accordingly. Determine how many of them would be fulfilled by your website design.

If you want your website to give desired results, Keep an Eye on your competitors. Think over including elements that are complete audience oriented and are user friendly, to keep you above your competitors.

If your website design contains heavy content, you must include Data Flow to categorize and divide the content into small sections. This provides convenience to the users while navigating your small business website.

By continuous trial and working creatively, you can bring improvements to your site. With the help of Testing and Evaluation, let your website meets user needs.

While designing your small business website, keep all the key factors in your mind. Build user friendly webpage with clarity and navigation tools. Keep design simple but highlight the important text with bullets or arrows. The most important thing to remember while designing your site is to be consistent and informative throughout pre and post launch of your site.

Since the advent of the world wide web, the number of people online has grown exponentially, and so has the potential for web advertising. These days, you can expect people of all ages, from young children all the way up to the elderly, to be browsing the Internet. Web marketing is a valuable tool for most businesses because of a few simple reasons: higher cost-to-benefit ratio, targeting of the right demographic, and greater efficiency of ad placement.

Here are some basic places you might use to advertise your product or service: magazines, newspapers, television, radio, billboards, product placement in video games, and the Internet. The problem with most traditional media in terms of advertising is that they are expensive and don’t necessarily reach your target demographic as well as they might. Web advertising is different.

When you do web advertising, the most common practices include SEO-rich content on your site that gets picked up by search engines, text or banner ads on various websites, backlinks from other websites, and email. What they all have in common is the fact that they all target a general type of consumer. While it is true that you can reach certain demographics based on certain television shows or magazines, imagine attracting an average person who just searched for the kind of service or product you offer.

Now, all of a sudden, with web marketing, there’s an exact match between what they are looking for and what you offer. As for placing ads on other sites, if you know the kind of traffic those sites tend to get, you are much more likely to get the right kind of people clicking on those ads or hyperlinks back to your site. The other main benefit is price. It’s usually much cheaper to purchase a pay-per-click or AdSense spot than to air an elaborate commercial or purchase a spot for a color ad in a magazine.

In the world of World Wide Web, backlink is a well known word. With some 150 million websites online, it is not easy to stay on top of all these sites. Traffic for a website comes in many different ways and the traffic from search engines is the most desired.  Unless your site is a popular one like Yahoo or MSN, you have to rely on the search engines for your traffic.  Not only is search engine traffic important, but it will increase your revenue by bringing the right kind of visitors to your website.  That is what we call targeted traffic.  For example, if somebody has a website related to software, it doesn’t do any good getting visitors who are looking for free songs. Each website needs visitors who are specifically in the market for their product, whether for personal or business use. The search engines will help you get the targeted visitors who are specifically interested in your products or services.

It is not easy to be listed on the first page of the search engines for a particular search word or keyword. While it is easy to get indexed in the search engines without any backlinks to your website, it is nearly impossible for a site to get visitors from search engines without backlinks. Search engines will often give greater importance to the sites that have more backlinks, putting those websites at the top of the list. A backlink is shortcut to your website placed in the content of other websites around the world. Increasing the number of backlinks to your site will increase your website’s importance in the search engines. The search engine will consider each backlink to your site as a single credit for your site.  Therefore, more credits means your website is more popular, pushing your website to the top of the list. Google gives more importance to these backlinks than any other search engine.  Other search engines will include content in their website evaluation. However, Google, being the most popular search engine receives 68 percent of the search traffic on the internet. So it is advisable to develop your site in a way that takes advantage of Google’s evaluation technique.

The quality of a backlink is even more important than the number of backlinks. It’s of no use getting a backlink from a website having a lower page rank than yours (Page rank is the score given by Google for every single site according to their popularity).  So before going to get a backlink from a site, the first thing you should check should be the popularity, or page rank, of the site where the backlink is placed. Furthermore, it is wise to get backlinks from sites that cover topics similar to the topics covered on your site. Even though a search engine doesn’t care about the origin of the backlink, getting backlinks from sites similar to yours will help you build more targeted traffic.

Though backlinks are not everything for the success of a website, they are extremely valuable if used properly.  By establishing a large number of quality backlinks to your site, your website traffic will increase measurably.